Social Media Strategist

Location: Ahmedabad (OnSite)

About the Role

Social Media Strategist

You will work closely with creative/design, and performance teams to shape social narratives that deliver both visibility and value.

Key Requirements

• Strong knowledge of major social media platforms and their evolving ecosystems
• Ability to think innovatively and design platform-specific strategies for brand penetration and growth
• Excellent content and copywriting skills across multiple brand categories and tones

Required Skills

• In-depth understanding of social media platforms and best practices
• Strategic and innovative thinking for content planning and audience engagement
• Strong writing skills with the ability to adapt tone and style across brands

Responsibilities

• Develop and execute social media strategies aligned with brand objectives and business goals
• Create compelling content ideas, formats, and narratives tailored for each platform
• Write clear, engaging, and impactful content and copies for diverse brands and industries
• Track trends, platform updates, and audience behaviour to keep strategies relevant and effective
• Collaborate with internal teams to ensure consistency in brand voice and storytelling

Qualifications

• Relevant educational background in marketing, communications, media, or related fields