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Social Media Strategist - Associate

2 - 5 years

4 - 7 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Requirements
As a Social Media Strategist, you will be responsible for building and executing content strategies across our own company pages and associated brands. You will play a key role in planning content, driving engagement, and managing the day-to-day execution of our social presence, while working closely with our internal creative team and leadership.

Content Strategy and Planning

Build and manage monthly social media calendars for our company\u2019s social platforms (LinkedIn, Instagram, Twitter/X, Meta, YouTube).

Align content ideas with brand tone, business priorities, and audience interests.

Creative Execution

Collaborate with designers, writers, and editors to bring content to life (posts, reels, stories, carousels, shorts, etc.).

Ensure timely publishing and maintain visual and tonal consistency across platforms.

Internal Collaboration

Work with founders and key internal stakeholders to highlight company updates, campaigns, hiring needs, events, and milestones.

Ensure the brand\u2019s social presence reflects our values, personality, and aspirations.

Engagement & Community

Manage comments, DMs, and responses actively across platforms.

Spot opportunities to join relevant online conversations or trends.

Performance Tracking & Optimization

Monitor post and campaign performance using built-in analytics and reporting tools.

Share regular insights and make content adjustments based on what works.

Trend Awareness

Keep an eye on trending formats, memes, platform changes, and viral content opportunities.

Suggest experimental content ideas that align with our brand.

(Someone with prior experience in a startup or marketing-led organization will be preferred)
Benefits
Why should you join us?
- Opportunity to work on real and challenging marketing problems.
- High involvement from founders and learning opportunities.
- Autonomy in your work with minimal concern about experimental failures.
- Collaboration with genuine, honest peers who support each other.
- Opportunity to contribute beyond your role with appropriate compensation.
- Commitment to continuous learning and professional growth.
- Work on cutting-edge marketing problems with advanced tools and strategies.
- Long-term growth potential within the company.

 

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