Social Media Strategist

Social Media Strategist

Key Responsibilities

• Content Strategy & Execution

  : Lead the

  planning and execution of all content, creative, and video requirements

  by coordinating seamlessly with the Creative Agency. You'll be responsible for the daily creation, editing, publishing, and sharing of

  engaging content

  (e.g., photos, videos, and creatives). Ensure

  high image quality

  and that captions and content are consistently

  creative and engaging

  .

• Social Media Strategy Development

  : Design and implement a robust

  social media strategy

  that effectively aligns with overall business goals.

• Live Content Generation

  : Actively

  cover events, launches

  , and other key activities to generate dynamic and timely content for social platforms.

• Content Repurposing & Innovation

  :

  Re-share existing content

  on social platforms in innovative and interesting ways, including new and old favorites, as well as seasonal delights, to maximize reach and engagement.

• Social Media Advertising

  : Responsible for

  creating and managing social media advertising campaigns

  to effectively promote products and services.

• Performance Monitoring & Analytics

  :

  Monitor analytics

  diligently, tracking and analyzing the performance of social media accounts, including

  engagement, reach, and follower growth

  . Utilize this data to

  inform future social media strategies and tactics

  .

• Trend Awareness & Best Practices

  : Stay

  up-to-date with the latest social media trends and best practices

  in the relevant industry (e.g., bakery industry, if applicable to the client) to ensure that social media accounts remain relevant and effective.

Skills

• Strong ability in

  planning and executing content, creative, and video requirements

  .
• Expertise in

  designing and implementing social media strategies

  aligned with business goals.
• Proficiency in

  covering events, launches

  for content generation.
• Skilled at

  generating, editing, publishing, and sharing engaging content daily

  .
• A keen eye for

  high image quality

  and crafting

  creative/engaging captions and content

  .
• Innovative approach to

  re-sharing existing content

  .
• Experience in

  creating and managing social media advertising campaigns

  .
• Competence in

  monitoring and analyzing social media analytics

  (engagement, reach, follower growth).
• Ability to stay

  up-to-date with social media trends and best practices

  .

Qualifications

• Proven experience as a Social Media Strategist or a similar role focused on content and campaign management.
• Demonstrable track record of growing social media presence and achieving marketing objectives.
• Excellent written and verbal communication skills, with a strong creative flair.