Social Media Specialist

Source Desk Global

3 - 6 years

4 - 8 Lacs

kolkata

Posted:2 hours ago| Platform:

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Skills Required

it services social media marketing analytical social media outsourcing management seo photoshop digital marketing analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a creative and results-driven Social Media Specialist with experience in managing and growing brand presence across social platforms. The ideal candidate should be able to work independently , handle end-to-end social media strategies, and deliver measurable results in terms of engagement, reach, and lead generation.

Requirements

Key Responsibilities:

Develop and execute social media strategies aligned with business goals.
Manage and grow presence on platforms such as Facebook , Instagram, LinkedIn, Twitter, YouTube, and emerging platforms . Should have hands-on exposure in Facebook Marketplace Management .
Create, curate, and publish engaging content (posts, reels, stories, videos, infographics, blogs).
Plan and manage paid campaigns (social ads) to drive awareness, traffic, and conversions.
Monitor social media channels for industry trends, competitor activity, and audience insights.
Track, analyze, and report on key performance metrics (reach, engagement, ROI, conversions).
Collaborate with design/content teams or work hands-on with tools (e.g., Canva, Photoshop) for creative requirements.
Respond and engage with followers to build community interaction .

Stay updated with the latest social media trends, tools, and algorithm changes .

Skills & Qualifications:

3 to 6 years of proven experience in the Social Media field.
Strong understanding of social media algorithms, analytics, and tools & Facebook Marketplace Management .
Hands-on experience with social media management tools (Buffer, Hootsuite, Meta Business Suite, etc.)
Basic design/content creation skills (Canva, Photoshop, or similar tools).
Ability to work independently and manage campaigns end-to-end .
Strong communication, analytical, and problem-solving skills.

Knowledge of SEO, digital marketing, and paid advertising is an added advantage.

Benefits What We Offer:

Competitive salary and performance-based incentives.
A collaborative and supportive work environment.
Access to the latest tools and technologies for SEO.
Opportunities for professional growth and skill development.

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