Social Media Specialist

Role Overview: As a Social Media Specialist at Hoichoi, your primary responsibility will be to build, attract, and engage with the online communities across various platforms. Your goal is to enhance customer engagement, drive website traffic, and increase revenue by implementing a comprehensive social media marketing strategy. You should possess strong communication skills, creative thinking abilities, and a data-driven mindset to make strategic decisions. Operating in a dynamic startup environment, your passion for the brand and its audience will be crucial to your success. Key Responsibilities: - Manage hoichoi's social media handles and collaborate with different teams to ensure consistent messaging across all channels. - Develop and execute social media programs to stimulate engagement, including creating content calendars, curating posts, planning promotions and contests. - Collaborate on the creation of micro-content like social graphics, GIFs, and short videos for campaigns. - Establish benchmarks to measure the impact of social media initiatives, analyze campaign effectiveness, and provide reports to optimize results. - Work closely with Marketing, PR, and Category management teams to devise innovative social media campaigns. - Assist in defining the social media strategy in terms of messaging, engagement, and content performance. - Maintain brand consistency, uphold hoichoi's personality, and ensure a relevant social tone of voice to engage with fans and customers. - Conduct social media research to gain insights into online discussions related to the Bengali media and entertainment industry. Qualifications: - Bachelor's/Master's degree in public relations, journalism, marketing, communications, or a related field. - 2-4 years of relevant experience in social media, preferably in a digital media agency. - Prior experience in community management or digital agency work is advantageous. - Knowledge of the blogging ecosystem and strong project management skills. - Strong writing skills, attention to creative detail, and a passion for content creation. - Proficiency in using various social media platforms and a Klout score of 35 or higher. - Excellent verbal and written communication skills, with proficiency in Bengali being highly desirable. - Ability to take ownership of responsibilities and proactively develop campaign concepts. (Note: This job role is based in Kolkata.),