Social Media Specialist

Position Summary :

We are seeking a dynamic and creative Social Media Manager to lead our digital storytelling and grow Casagrand online presence. The ideal candidate is both strategic and hands-on, with a deep understanding of social media platforms, content trends, and performance metrics especially within the real estate industry.

Key Responsibilities :

• Strategy & Planning :

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing campaigns.
• Create monthly and quarterly content calendars across platforms

(Instagram, Facebook, LinkedIn, YouTube, X/Twitter, etc.).

• Content Creation & Management :

• Work with internal teams and creative agencies to create high quality visual and written content.
• Ensure consistency in brand tone, messaging, and aesthetics across

platforms.

• Write compelling copy and captions tailored to each platform.

• Community Engagement:

• Monitor, respond to, and engage with followers and potential customers in a timely and professional manner.
• Collaborate with the CRM team to resolve customer queries raised on social platforms.

• Performance Tracking :

• Analyze performance metrics and generate monthly reports (engagement, reach, leads, conversions).
• Use data-driven insights to optimize content and campaign performance.

• Advertising & Budget Management :

• Coordinate with the digital ads team to plan and execute paid campaigns.
• Allocate and track budget spends across social platforms effectively.

• Influencer & Partnership Management :

• Identify and collaborate with relevant influencers, brand ambassadors, and real estate bloggers.
• Manage partnerships and cross-promotions with complementary brands.

• Trend Monitoring :

• Stay up-to-date with platform updates, algorithm changes, and emerging trends in social media and digital marketing.
• Propose innovative ideas to keep Casagrand at the forefront of real estate marketing.

Qualifications & Skills :

• Bachelor's degree in Marketing, Communications, Media, or a related field.

• 8-13 years of experience managing social media for brands, preferably in real estate, lifestyle, or related sectors.

• Strong portfolio of successful social media campaigns and content.

• Proficient in tools like Meta Business Suite, Canva, Hootsuite, Sprout Social, or similar.

• Understanding of digital analytics, and paid social campaigns.

• Excellent communication, writing, and storytelling skills.

• Creative mindset with attention to detail and design aesthetics.

• Ability to manage multiple projects under tight deadlines.

Thanks,

Sangeetha B