Social Media Specialist

The Role: As a Social Media Specialist at Hoichoi, you will play a crucial role in building, attracting, and engaging with our communities across various platforms. Your primary goal will be to enhance customer engagement, drive website traffic, and increase revenue through the effective utilization of social media marketing strategies. You should possess excellent communication skills and a creative mindset, capable of leveraging both data and intuition to make strategic decisions. Thriving in a dynamic startup environment, you are deeply passionate about the brand and its audience, willing to contribute across all aspects of social media initiatives. Key Responsibilities: - Manage Hoichoi's social media handles and coordinate with diverse teams to ensure cohesive messaging across all channels. - Develop and implement innovative social media campaigns, including creating a content calendar, crafting engaging content, planning promotions, and organizing contests. - Collaborate on the creation of micro-content such as social graphics, animated GIFs, and short-form videos aligned with campaign objectives. - Establish benchmarks to measure the impact of social media initiatives, analyze campaign performance, and provide insightful reports for optimizing results. - Work closely with Marketing, PR, and Category Management teams to devise and execute strategic social media plans. - Assist in shaping the social media strategy by contributing insights on messaging, engagement tactics, and content effectiveness. - Maintain brand consistency and uphold Hoichoi's unique personality and social tone to resonate with fans and customers. - Conduct social media research to gain deeper insights into online conversations within the Bengali media and entertainment industry. Qualifications: - Bachelor's/Master's degree in public relations, journalism, marketing, communications, or related fields. - 2-4 years of relevant experience in social media, preferably in a digital media agency setting. - Prior experience in digital agency roles or community management in fast-paced environments is advantageous. - Proficiency in blogging ecosystem and strong project management skills. - Passion for writing, keen eye for creative details, and a proactive approach to campaign conceptualization. - Comprehensive knowledge of various social media platforms with a Klout score of 35 or higher. - Excellent verbal and written communication skills (Proficiency in Bengali is highly preferred). - Ability to take ownership of responsibilities and proactively develop impactful campaigns. This position is based in Kolkata.,