India Informatics is seeking an experienced and highly creative Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will have a proven track record of success in e-commerce, a deep understanding of various social media platforms, and the ability to drive brand awareness, customer engagement, and ultimately, sales.

This role requires a strategic thinker with strong analytical skills, excellent communication abilities, and a passion for staying ahead of social media trends. This role involves oversee all aspects of the new brand s presence online, including marketing campaigns, content creation, and optimization for marketplaces.

Key Responsibility will be:

Develop and execute a comprehensive social media strategy aligned with India Informatics marketing and business objectives, focusing on brand growth, customer acquisition, and retention.
Conduct competitive analysis and stay up-to-date with industry trends, best practices, and emerging social media technologies.
Plan and manage the social media content calendar, ensuring timely and consistent posting.
Oversee the creation of engaging, high-quality, and on-brand content, including but not limited to text, images, videos, GIFs, and infographics.
Optimize content for each platform to maximize reach and engagement.
Actively monitor, listen, and respond to comments, messages, and mentions across all social media channels in a timely and professional manner.
Manage online reputation through social media.
Plan, execute, and optimize paid social media campaigns (e.g., Facebook Ads, Instagram Ads) to drive traffic, conversions, and sales.
Manage social media advertising budgets effectively.
Track, analyse, and report on key social media performance metrics (e.g., reach, engagement, conversions, ROI) using various analytics tools.

Qualifications & Skills:

Graduate or Post Graduate.
Experience of 4+ years
Ecommerce social media experience will be added advantage.
Excellent communication skills.
Strong analytical skills
Collaborating with internal teams to ensure timely delivery and quality.
Proficient in Social Media and utility tools.

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