Social Media Producer

Job Overview

We are looking for a Social Media Producer who can take charge of ideating, scripting, shooting, and delivering engaging content across all formats – short-form (Reels, Stories, Shorts) and long-form (YouTube videos, branded content, interviews, podcasts, behind-the-scenes, etc.). The role blends creativity with analytical thinking and requires strong production skills, camera knowledge, and social media expertise. You will manage end-to-end production and act as the key link between clients, social media managers, and internal creative teams (editors, designers, copywriters).

Key Responsibilities

Content Ideation & Strategy

• Develop creative content ideas across short-form and long-form formats tailored for each platform (Instagram, YouTube, Facebook, LinkedIn, X, etc.).

• Script, storyboard, and plan shoots based on brand objectives and social media trends.

• Use analytics and insights to refine content strategy for better reach and engagement.

Production & Execution

• Shoot and direct videos using mobile and professional cameras, ensuring high-quality output.

• Manage full production process – pre-production, shooting, and post-production.

• Work across diverse content types – Reels, YouTube explainers, interviews, tutorials, product videos, event coverage, etc.

Team & Client Coordination

• Collaborate with social media managers to align content with campaign goals.

• Coordinate with clients for briefs, approvals, and feedback.

• Work closely with editors, graphic designers, and copywriters to finalize polished deliverables.

Analytics & Performance

• Track performance of content across platforms.

• Identify trends, audience preferences, and competitor strategies.

• Provide insights to improve future content creation and maximize reach.

• Creative & Technical Expertise

• Blend creativity with strong technical knowledge of camera handling, lighting, and basic editing.

• Experiment with different storytelling styles and video formats to stay relevant.

• Ensure content consistency in brand tone, style, and messaging.

Requirements

• 3–6 years of experience in social media content creation or video production.

• Strong scripting, shooting, and direction skills.

• Expertise in both short-form and long-form content creation.

• Good understanding of analytics tools (Instagram Insights, YouTube Analytics, Meta Business Suite, etc.).

• Proficiency in camera handling, framing, and on-ground production.

• Strong coordination and project management skills to handle multiple brands.

• A mix of creativity, trend-savviness, and results-driven mindset.