Social Media Marketing Specialist - Work From Home

Job Summary:

Social Media Manager

Key Responsibilities:

• Strategy Planning
• Content Creation
• Platform Management
• Community Engagement
• Analytics & Reporting
• Influencer Management
• Lead Generation
• Develop and implement a strong

  social media strategy

  aligned with brand goals.
• Create, schedule, and publish engaging content (posts, stories, reels, etc.).
• Manage and grow social media accounts on platforms like Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest, etc.
• Monitor trends and analytics; optimize campaigns for better reach and engagement.
• Respond to comments, messages, and mentions promptly.
• Collaborate with content creators, designers, and marketing teams.
• Run and monitor

  paid ad campaigns

  on Meta, LinkedIn, and other platforms (optional).
• Prepare weekly/monthly performance reports using tools like Meta Business Suite, Hootsuite, or Google Analytics.
• Stay up to date with social trends, algorithms, and platform updates.

Required Skills & Qualifications:

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of all major platforms and their best practices.
• Excellent written and verbal communication skills.
• Proficiency in tools like

  Canva, Hootsuite, Buffer, Later

  , etc.
• Ability to work independently and meet deadlines.
• Creative thinking with strong attention to detail.
• Knowledge of paid ad campaigns and social media analytics is a plus.
• Basic design/video editing skills are a bonus.

Educational Qualification:

• Bachelor's degree in Marketing, Communications, Media, or a related field preferred.
• Certifications in digital marketing or social media are a plus.

Working Hours:

• Flexible hours; availability during core working hours preferred.
• Must be reachable online for check-ins, task updates, and collaboration.