Social Media Marketing Specialist

Role Overview: You will be joining Espial Solutions as a full-time Social Media Marketing Specialist in Pune. Your primary role will involve developing and executing social media strategies to enhance brand visibility and engagement. Your daily responsibilities will include overseeing media planning, running social media campaigns, curating top-notch content, analyzing performance indicators, and keeping abreast of digital marketing trends. Key Responsibilities: - Develop and implement effective social media strategies to boost brand visibility and engagement - Manage media planning and execute social media campaigns to meet objectives - Curate high-quality content for various social media platforms - Analyze performance metrics to measure the success of social media initiatives - Stay updated on industry trends and emerging platforms within the digital marketing landscape Qualification Required: - Proficient in Social Media Marketing and Social Media Optimization (SMO) - Strong skills in Media Planning and creating impactful digital campaigns - Excellent communication and writing abilities - Ability to analyze and interpret social media metrics for strategy refinement - Adaptability to keep informed about industry trends and emerging platforms - Experience in B2B marketing is a bonus - Familiarity with tools like content scheduling platforms and analytics software,