Social Media Marketing Specialist

• Develop and conceptualize social media strategies for FB, Instagram, LinkedIn, Twitter, YouTube, etc
• Implement defined strategies to create engaging posts
• Coordinate with copywriters and designers continually to bring out viral social media concepts and posts
• Publish and monitor social media posts, stories, polls, cover images, etc, to drive followers and engagement
• Run paid social media campaigns as per the organizational needs
• Keep the various social handles as interactive and informative as possible
• Affiliate with social influencers whenever necessary to amplify product/ brand presence
• Define social media KPIs and map post results with the key metrics

Required Skills:

• Proven skills in managing social media handles for B2B companies
• Hands-on experience in strategizing, creating, and publishing content on FB, Instagram, LinkedIn, Twitter, YouTube, etc
• Familiarity with SMM tools that drive social traffic
• Strong knowledge of running social media campaigns and analyzing results
• Great interest in understanding new social media trends and infusing them for better engagement