Social Media Marketing @ Shipway by Unicommerce

Key Responsibilities

Community & Social Media Management

• Build and grow active communities across LinkedIn, Instagram, YouTube, Twitter, and

niche industry forums.

• Plan, create, and publish engaging content (posts, stories, short-form videos) to spark

conversations and amplify brand voice.

• Manage and execute monthly content calendars aligned with campaigns, product

launches, and events.

• Track engagement, growth, and sentiment metrics to improve strategies.

Online Reputation Management (ORM)

• Monitor and respond to reviews, comments, and mentions across platforms (Google,

G2, Capterra, Trustpilot, social channels, Google Business Platform).

• Draft professional, empathetic, and brand-safe responses to customer concerns.
• Share actionable feedback with internal teams to close the loop.

Customer Reviews & Advocacy

• Proactively source customer reviews, testimonials, and user-generated content.

• Build relationships with customers to nurture them into brand advocates.

Case Studies & Customer Stories

• Collaborate with Customer Success and Sales teams to identify case study

opportunities.

• Conduct customer interviews and craft impact-driven case studies in blog, PDF, or

video formats.

• Repurpose case studies into social snippets, quotes, and short videos.

Required Skills & Qualifications

• 23 years of experience in community management, social media marketing, or ORM.
• Proven ability to manage social channels and communities.
• Strong communication and storytelling skills (writing + on-camera presence a plus).
• Hands-on experience with ORM tools (Google Alerts, Mention, Sprout Social, etc.).
• Comfortable collaborating with cross-functional teams (Product, CS, Sales, Design).

Good to Have

• Experience in SaaS, tech, or e-commerce ecosystem.
• Exposure to influencer marketing, webinar/podcast community building, or

Discord/Slack communities.

• Ability to create quick-turnaround memes, trending content, or viral ideas.