Social Media Marketing Manager

Company Description

SocialArc is an integrated marketing agency based in India, specializing in digital marketing and public relations. We possess the creativity and expertise needed to help companies improve their bottom lines. SocialArc offers a comprehensive range of services, from social media strategy development to coordinating photoshoots and creating engaging content.

Role Description

This is a full-time, on-site role for a Social Media Marketing Manager, located in Kolkata. The Social Media Marketing Manager will be responsible for developing and implementing social media strategies, optimizing social media profiles, creating and managing content, and coordinating with internal teams to generate innovative marketing ideas. Daily tasks include monitoring social media channels, create social media calendar, analyzing performance metrics, and engaging with the audience to boost brand awareness and loyalty.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Digital Marketing and Content Strategy
• Excellent communication skills
• Creative mindset with the ability to generate innovative ideas
• Experience in analyzing social media performance metrics
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the digital marketing industry is a plus