Social Media Manager

Role Overview: You will be responsible for planning and executing all digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Additionally, you will design, build, and manage the company's social media presence. Your role will involve measuring and reporting the performance of all digital marketing campaigns, and assessing them against goals such as ROI and KPIs. It is essential to have a solid knowledge of website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends, as well as experience in working with ad serving tools like DART and Atlas. Experience in setting up and optimizing Google AdWords campaigns will also be required. Key Responsibilities: - Plan and execute digital marketing strategies including SEO/SEM, marketing database, email, social media, and display advertising campaigns - Design, build, and maintain the company's social media presence - Measure and report the performance of all digital marketing campaigns - Assess campaign performance against goals such as ROI and KPIs - Utilize website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends - Work with ad serving tools like DART and Atlas - Set up and optimize Google AdWords campaigns Qualifications Required: - 3-8 years of experience in digital marketing - Solid knowledge of website analytics tools - Experience with ad serving tools - Experience in setting up and optimizing Google AdWords campaigns (Note: No additional details of the company were provided in the job description),