Social Media Manager, Bangalore

Company: Panigrahana (WedMeGood Group)

Location:

Experience:

Type:

About Panigrahana

What This Role Is About

Key Responsibilities

• Conceptualise, script, and edit engaging Instagram reels that highlight weddings, décor
  

• Turn raw wedding footage & photos into compelling, aesthetic content.
• Identify creative trends and adapt them to fit Panigrahana’s brand voice.
• Build a distinctive content style that makes people instantly recognise “This is
  

• Translate the brand’s planning and décor capabilities into emotionally resonant digital
  

• Showcase Panigrahana as a premium, reliable, and artistic wedding partner.
  

• Manage the full Instagram calendar: reels, posts, stories, and highlights.
• Track what’s working — content formats, timings, themes, and audience behaviour.
• Engage with the audience: replies, DMs, comments, community building.
  

• Work closely with the planning & décor teams to capture real events and interesting BTS
  

• Coordinate with photographers and videographers to repurpose wedding content.
• Collaborate with founders to align content with business goals.
  

• A creative thinker with a strong instinct for what works on Instagram.
• Skilled in reel editing (CapCut, InShot, or any pro apps).
• Someone who understands storytelling, aesthetics, and moodboards.
• Has an eye for wedding content, décor details, emotions, and visual beauty.
• A self-starter who can own the social presence end-to-end.
• Comfortable shooting content on-ground during décor setups or wedding events.
• Passion for weddings, fashion, décor, or lifestyle content is a huge plus.
  

Requirements

• 2–5 years experience in social media/content creation.
• Strong portfolio of reels or short-form video content.
• Expertise in reel editing tools (CapCut, InShot, etc.).
• Ability to ideate, storyboard, and execute fast.
• Basic understanding of analytics and social media growth levers.
• Adept at running high-performance Meta ads, optimising for both reach and conversions.
  

• Creative freedom to shape the brand’s digital identity.
• Opportunity to work closely with founders and be a part of the founding team.
• A front-row seat to stunning weddings and décor transformations.
• Ability to build a widely loved brand from the ground up.