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Social Media Manager

2 - 4 years

4 - 6 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

Strategy Development:

  • Develop a comprehensive social media strategy aligned with overall marketing objectives and brand goals.
  • Stay informed about industry trends, social media best practices, and emerging platforms to ensure the brand's relevance.

Content Creation and Curation:

  • Create compelling and visually appealing content for various social media platforms, including but not limited to text, images, videos, and graphics.
  • Curate user-generated content and encourage community participation.

Community Engagement:

  • Foster and maintain a strong online community by responding to comments, messages, and mentions in a timely and engaging manner.
  • Implement strategies to build and strengthen relationships with followers, customers, and influencers.

Platform Management:

  • Manage and optimize the brand's presence on key social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
  • Stay up-to-date with each platform's algorithms, features, and advertising options.

Campaign Development:

  • Plan and execute social media campaigns to support product launches, promotions, and events.
  • Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.

Analytics and Reporting:

  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of social media efforts.
  • Provide regular reports and insights to demonstrate the impact of social media activities on brand awareness, engagement, and conversion.

Social Listening:

  • Utilize social listening tools to monitor online conversations and industry trends, gathering valuable insights for future strategies.

Adherence to Brand Guidelines:

Ensure that all social media content aligns with brand guidelines, tone of voice, and messaging standards.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Manager or similar role.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Strong written and verbal communication skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and a keen eye for design and aesthetics.
  • Experience with social media management tools and analytics platforms.
  • Familiarity with advertising on social media platforms.

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