Social Media Manager

Job Requirements

Job Title: Social Media Manager

Experience: 5-6 Years 

Team: Brand Marketing

Reports to: Brand Communications Lead

Have you debated whether mob wife aesthetic’ will outlive ‘clean girl era’? Can a sneaker collab break culture? Is cringe the new cool?

lives and breathes fashion, youth culture and all things digital

What You’ll Be Doing:

Social Media Strategy

• Develop a bold, platform-specific social media strategy—deeply rooted in the overarching brand vision—that fuels brand love, drives meaningful engagement, and positions Fastrack at the forefront of youth culture and conversation
• Plan and manage social media content across platforms like Instagram, YouTube 
• Collaborate with internal teams to align social with overall brand campaigns and product drops

Content Creation

• Develop monthly content calendar based on brand priorities and cultural trends
• Create fun, share-worthy, and platform-specific content that connects with the youth
• Sniff out what’s next in fashion, internet culture, and youth trends before they blow up
• Have a strong POV and the instinct to ride moments or shape them

Influencer Marketing

• Identify and onboard creators who match our vibe and values
• Create a bank of creators and spark long term relationships with core fashion creators
• Ensure benchmarks on cpv/cps are met with every creator initiative
• Co-create content and campaigns that feel authentic, trend-forward, and community-driven

Community Engagement

• Build a strong engaged community of brand believers and scale it to 1 mn followers by FY27 on Instagram
• Manage initiatives like a youth ambassador program - and scale it as a powerful voice of the brand

Analytics & Optimization

• Track platform and content performance regularly using social media tools
• Use insights to tweak content, improve strategy, and double down on what’s working

Work Experience

Experience:

• 5–7 years of experience in social media management, content creation, and influencer marketing - ideally in youth, fashion, or lifestyle brands.
• Deep understanding of social platforms and their algorithms (Instagram, YouTube Shorts, Snap, etc.)
• Strong storytelling and visual communication skills
• Experience leading influencer campaigns and working with content creators
• Proficiency in using analytics tools and turning data into strategy
• Ability to balance creativity with business outcomes
• Bonus: Comfortable in front of the camera or with live social content

Education