Social Media Manager

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About SPARSH Hospital

SPARSH is one of the leading names in healthcare, known for excellence across specialties and compassionate patient care. With a strong presence in Karnataka and a reputation built on trust, SPARSH is expanding its digital outreach to better connect with patients, caregivers, and the community.

Role Overview

Social Media Manager

Key Responsibilities

• Develop, plan, and implement a comprehensive social media strategy aligned with hospital objectives.
• Manage day-to-day social media activities across platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Lead paid campaigns, including budgeting, targeting, monitoring, and reporting performance.
• Create engaging content calendars with a mix of posts, stories, reels, videos, testimonials, and health awareness campaigns.
• Collaborate with internal teams (doctors, marketing, design, PR) to deliver accurate and compelling healthcare communication.
• Track KPIs such as reach, engagement, lead generation, and ROI on paid campaigns.
• Stay updated on social media trends, algorithm changes, and best practices in healthcare marketing.
• Ensure brand voice, tone, and messaging are consistent across all digital channels.
• Handle community management patient queries, feedback, and reputation monitoring.

Qualifications & Skills

• Bachelor's or Master's degree in Marketing, Communications, or a related field.
• 78 years of hands-on experience in social media management, with

  recent experience in healthcare

  (mandatory).
• Strong portfolio of successful campaigns across organic and paid social channels.
• Deep understanding of social media analytics, ad platforms, and reporting tools.
• Excellent communication and storytelling skills, with sensitivity to healthcare communication ethics.
• Ability to handle multiple projects with attention to detail and deadlines.
• Team player with leadership skills and the ability to collaborate across departments.

Why Join Us

• Be part of a growing healthcare brand with a mission to make quality healthcare accessible.
• Opportunity to shape and elevate SPARSH's digital presence.
• Work with a dynamic team of healthcare professionals and marketing experts.