Social Media Manager

Role & responsibilities Preferred candidate profile Job Title: Social Media Manager Location : Noida Department : Bookscape Reports To : General Manager Position Overview As a Social Media Manager, you will be responsible for driving our social media strategy and execution across all platforms. With 3-6 years of experience in various sectors and a strong background in e-commerce, you will create compelling content, engage with our online community, and measure performance to optimize results. You will work closely with the marketing team to align our social media efforts with broader business goals, driving both brand awareness and e-commerce sales. Responsibilities Social Media Strategy : Develop and execute innovative social media strategies tailored to our industry to drive brand awareness, engagement, and e-commerce sales. Content Creation & Curation : Lead the content creation process, ensuring visually stunning and on-brand posts that resonate with our target audience across platforms. Community Engagement : Build and nurture online communities through authentic, creative interactions. Respond to customer inquiries, comments, and direct messages in a timely and brand-appropriate manner. Paid Social Campaigns : Oversee paid media strategy, including Facebook and Instagram ads, and collaborate with the performance marketing team to optimize ad creative, targeting, and budget allocation for maximum ROI. E-commerce Integration : Collaborate with internal teams to ensure social media drives traffic to product pages and drives conversions, utilizing platform features like Instagram Shopping and Facebook Shop. Content Calendar Management : Plan and execute a content calendar that aligns with product launches, seasonal campaigns, influencer collaborations, and other brand milestones. Analytics & Reporting : Monitor and analyze social media performance, generating reports and insights to guide strategy adjustments. Use tools like Google Analytics, Hootsuite, Sprout Social, or other relevant platforms to track metrics and KPIs. Influencer Relations : Maintain relationships with influencers to drive user-generated content, collaborations, and brand advocacy. Brand Voice & Tone : Ensure that all social media content and interactions align with the brands voice and identity, while staying on top of trends and evolving consumer behaviours. Cross-Functional Collaboration : Work closely with the creative, PR, and internal teams to ensure cohesive messaging across all channels and maximize the impact of marketing initiatives. Experience Skills and Education: Experience : 5-8 years of proven experience in social media management, preferable in the publishing, fashion and beauty industries. E-commerce background is a must, with a strong understanding of how social media can drive online sales. Skills : Expertise in social media platforms including Instagram and Facebook. Hands-on experience with paid social campaigns and ad management (Facebook Ads, Instagram Ads.). Strong analytical skills with the ability to interpret data and adjust strategies accordingly. Proficiency in social media tools. Creative mindset with an eye for visually compelling content. Excellent written and verbal communication skills. Education : Bachelor’s degree in marketing, Communications, or a related field is preferred. Portfolio : A portfolio showcasing past social media campaigns, content creation, and any successful influencer partnerships or e-commerce integrations is highly desirable.