Affiliate Marketing Manager

Job Description

Role & responsibilities :- Strategy & Planning: Lead the development and execution of affiliate marketing strategies to drive revenue growth, customer acquisition, and brand awareness in the eCommerce industry. Collaborate with cross-functional teams (e.g., Product, Sales, Marketing) to align affiliate campaigns with business goals and initiatives. Partnerships & Collaborations: Identify, recruit, and manage high-value affiliates, influencers, and strategic partners. Cultivate relationships with top-tier affiliates and key collaborators to build long-term, mutually beneficial partnerships. Negotiate partnership agreements, commission structures, and campaign terms to ensure optimal performance and ROI. Affiliate Program Management: Oversee the end-to-end management of the affiliate marketing program, including onboarding affiliates, tracking performance, and optimizing campaigns. Implement tools and platforms for tracking affiliate performance and ensuring seamless payment processing. Optimize affiliate content, creative, and landing pages to maximize conversion rates. Campaign Management & Optimization: Continuously monitor and analyze campaign performance to ensure goals are met. Perform A/B testing and data-driven analysis to optimize affiliate offers, landing pages, and content for improved results. Utilize analytics tools to track key metrics, such as traffic, conversions, and ROI. Reporting & Analysis: Provide regular performance reports to senior management, with insights and recommendations for campaign improvements. Analyze trends and competitors in the eCommerce and affiliate marketing space to identify new opportunities and refine strategies. Preferred candidate profile :- Advanced experience in eCommerce growth and customer acquisition. Strong network of affiliates and influencers within the eCommerce space. Experience in global affiliate marketing, managing international partnerships.