Social Media Manager

0 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Social Media Manager for D2C Brands, your role will involve managing the brand presence across various social media platforms. You will be responsible for content creation, community engagement, social media strategy, analytics, and account management to enhance brand awareness and engagement. Key Responsibilities: - Own end-to-end brand handling on all social media platforms to maintain consistent brand voice, tone, and visual identity. - Develop and implement a data-driven social media and content strategy aligned with overall marketing and business goals. - Create monthly and quarterly content calendars, including posts, reels, stories, carousels, and campaigns. - Conceptualize, plan, and execute UGC (User-Generated Content) shoots by collaborating with creators, influencers, and internal teams. - Provide detailed content briefs to designers, videographers, and creators to ensure high-quality output. - Manage and expand social media communities by actively engaging with comments, DMs, and mentions. - Coordinate with performance marketing teams to synchronize organic content with paid campaigns. - Stay updated on trends, platform updates, and competitor activities to keep the brand engaging and relevant. - Monitor and analyze content performance metrics such as reach, engagement, growth, and conversions to optimize the strategy. - Efficiently handle multiple brand accounts while maintaining quality, consistency, and timelines. - Collaborate with design and marketing teams for campaign launches and brand initiatives. - Ensure timely execution of campaigns, festivals, launches, and moment marketing activities. Skills Required: - Strong content creation and copywriting skills. - Proficiency in social media analytics tools like Hootsuite, Buffer, Sprout Social, Meta Insights. - Sound knowledge of community management and engagement strategies. - Ability to analyze performance data and provide actionable recommendations. - Familiarity with social media advertising and paid campaigns is a plus. - Strong organizational and multitasking abilities. - Creativity, attention to detail, and a proactive approach. Qualifications: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 24 years of experience in social media management, digital marketing, or content creation. - Portfolio showcasing previous social media campaigns or content creation is highly desirable. In this role, you will have the opportunity to work with a dynamic and creative team, gain exposure to various social media platforms and campaigns, and avail career growth and learning opportunities in the field of digital marketing. As a Social Media Manager for D2C Brands, your role will involve managing the brand presence across various social media platforms. You will be responsible for content creation, community engagement, social media strategy, analytics, and account management to enhance brand awareness and engagement. Key Responsibilities: - Own end-to-end brand handling on all social media platforms to maintain consistent brand voice, tone, and visual identity. - Develop and implement a data-driven social media and content strategy aligned with overall marketing and business goals. - Create monthly and quarterly content calendars, including posts, reels, stories, carousels, and campaigns. - Conceptualize, plan, and execute UGC (User-Generated Content) shoots by collaborating with creators, influencers, and internal teams. - Provide detailed content briefs to designers, videographers, and creators to ensure high-quality output. - Manage and expand social media communities by actively engaging with comments, DMs, and mentions. - Coordinate with performance marketing teams to synchronize organic content with paid campaigns. - Stay updated on trends, platform updates, and competitor activities to keep the brand engaging and relevant. - Monitor and analyze content performance metrics such as reach, engagement, growth, and conversions to optimize the strategy. - Efficiently handle multiple brand accounts while maintaining quality, consistency, and timelines. - Collaborate with design and marketing teams for campaign launches and brand initiatives. - Ensure timely execution of campaigns, festivals, launches, and moment marketing activities. Skills Required: - Strong content creation and copywriting skills. - Proficiency in social media analytics tools like Hootsuite, Buffer, Sprout Social, Meta Insights. - Sound knowledge of community management and engagement strategies. - Ability to analyze performance data and provide actionable recommendations. - Familiarity with social media advertising and paid campaigns is a plus. - Strong organizational and multitasking abilities. - Creativity, attention to detail, and a proactive approach. Qualifications: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 24 years of experience in social media management, digital marketing, or content creati

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