Social Media Manager

Company Description

Insight Brandcom Pvt. Ltd. is a comprehensive resource agency dedicated to fulfilling diverse communication needs for its clients. With over 11 years of expertise in on-ground events and activations, and nearly 3 years of pioneering efforts in regional out-of-home advertising, the agency delivers a broad range of services. These include brand planning, brand management, advertising, media planning, media buying, and public relations. Known for its innovative and client-centric approach, Insight Brandcom serves as a one-stop shop for integrated marketing solutions, catering primarily to the North East India region.

Role Description

This is a full-time, on-site role for a Social Media Executive based in Guwahati. The Social Media Executive will handle day-to-day social media operations, including content creation, campaign management, and social media optimization (SMO). Responsibilities include planning and scheduling posts, engaging with online audiences, analyzing performance metrics, and collaborating with internal teams to maintain cohesive branding. The role also involves supporting media planning and assisting with communication strategies to enhance the company’s and clients' online presence.

Qualifications

• Skills in Social Media Marketing, Social Media Optimization (SMO), and a strong understanding of digital platforms
• Media Planning and Communication skills to develop and execute campaigns strategically
• Strong Writing skills to craft engaging and impactful content for varied audiences
• Experience with performance analytics tools to track and improve social media campaigns
• Ability to work collaboratively in a fast-paced, on-site team environment
• Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred
• Knowledge of regional markets and trends, especially in North East India, is advantageous