Social Media Manager

As a Social Media Manager for a Kids Clothing Brand, you will play a crucial role in enhancing the online presence of our eCommerce brand by implementing creative and engaging social media strategies tailored to our target audience. Key Responsibilities: - Develop and manage a 12-month social media content calendar in alignment with product launches, campaigns, and seasonal themes. - Maintain consistent brand voice and storytelling across various platforms such as Instagram, Facebook, YouTube, and Pinterest. - Plan, design, and create high-quality content including posts, reels, stories, and campaigns. - Organize photoshoots and video shoots to showcase products, lifestyle looks, and brand stories. - Craft compelling campaigns that resonate emotionally with parents and kids. - Identify and collaborate with relevant parent bloggers, kid influencers, and mom communities. - Plan and execute paid ad campaigns on Meta, Google, and other platforms. - Track, analyze, and report on social media KPIs to optimize strategies for growth and engagement. - Collaborate with design, eCommerce, and marketing teams to synchronize social content with promotions and product launches. Requirements: - At least 2-5 years of experience in managing social media for eCommerce, kids fashion, or kids products brands. - Strong portfolio showcasing content creation skills including visuals, graphics, reels, and storytelling campaigns. - Proficiency in tools like Canva, Photoshop, Premiere Pro, or equivalent. - Hands-on experience with Meta Business Suite, Google Analytics, and influencer outreach platforms. - Creative mindset with excellent copywriting and storytelling abilities. - Strong organizational skills to develop and execute a comprehensive content calendar. Preferred Qualities: - Passion for kids fashion, trends, and lifestyle. - Highly creative, trend-aware, and detail-oriented. - Ability to connect with parent communities and understand consumer psychology. - Proactive with leadership qualities to drive social media growth. What We Offer: - Opportunity to shape and grow a leading kids fashion brand's digital presence. - Creative freedom to implement new ideas, campaigns, and collaborations. - A vibrant, playful, and creative work environment. Benefits: - Cell phone reimbursement - Paid sick time - Paid time off (Note: Omitted any additional details of the company as it was not present in the provided job description),