Social Media Expert

Marketing Budget & Performance Support

• Support tracking of marketing spends across national and local campaigns.
• Assist in monitoring lead cost (CPA) across platforms like Meta and Google.Help prepare basic spend and performance reports under senior guidance.
• Ensure campaigns run within defined budgets.

Omnichannel Lead Generation Support

• Execute and monitor lead generation campaigns on:
• Meta (Facebook & Instagram) – Instant Forms and retargeting ads
• YouTube – Awareness and lead-driven video campaigns
• WhatsApp Marketing – Click-to-WhatsApp and lead follow-ups
• Support the lead journey from ad click to CRM/WhatsApp follow-up.
• Coordinate with internal teams to ensure timely lead response.

Campaign Execution for Franchise

• ClientsSupport launch of standard franchise campaigns such as:
• New franchise openings
• Seasonal promotionsFranchise recruitment campaigns
• Assist in A/B testing of creatives and messaging across locations.

Creative & Brand Support

• Create and adapt social media posts, ad creatives, banners, and basic videos using Canva or similar tools.
• Ensure all creatives follow defined brand guidelines.
• Support creation of editable templates for franchise partners
• Assist in maintaining consistency across digital and offline marketing assets.5.

Documentation & Playbook Support

• Assist in updating marketing SOPs and campaign guidelines.
• Support documentation of best practices for franchise marketing execution.
• Maintain organized records of templates, creatives, and campaign processes.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person