Social Media Executive

Company: Wardwizard Innovations & Mobility Ltd.

Department: Marketing & Branding

Designation: Social Media Executive

Location: Vadodara, Gujarat

About the Company

Wardwizard Innovations & Mobility Ltd. is a leading Indian electric mobility company committed to delivering sustainable, innovative, and customer-centric EV solutions. The company operates multiple brands and focuses on building a strong national presence through impactful marketing and branding initiatives.

Role Overview

The Social Media Executive will be responsible for managing and growing the companys social media presence while actively supporting marketing and branding initiatives. The role offers hands-on exposure to brand building, campaign execution, product launches, digital marketing strategies, and cross-functional coordination with internal and external stakeholders.

Key Roles & Responsibilities

Social Media Management

• Manage official social media handles (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, etc.)
• Create, schedule, publish, and monitor daily social media content
• Ensure consistent brand tone, messaging, and visual identity across platforms
• Engage with followers, respond to queries, comments, and messages in a timely manner

Content Creation & Coordination

• Assist in ideation and execution of creative content including posts, reels, stories, videos, and campaigns
• Coordinate with graphic designers, video editors, and agencies for content creation
• Support shoot planning for product launches, events, and branding activities

Marketing & Branding Exposure

• Support marketing campaigns, brand activations, product launches, and promotional initiatives
• Assist in implementing brand guidelines across digital platforms
• Work closely with the marketing team on ATL, BTL, and digital branding initiatives
• Help in executing influencer marketing and brand collaboration campaigns
• Gain exposure to overall brand strategy, positioning, and communication planning

Campaign & Performance Tracking

• Monitor social media performance and engagement metrics
• Prepare weekly and monthly performance reports with insights
• Assist in optimizing content and campaigns based on analytics

Market & Trend Research

• Track industry trends, competitor activities, and emerging digital formats
• Suggest innovative ideas to improve brand visibility and engagement

Qualification & Experience

• Graduate/Post-Graduate in Marketing, Mass Communication, Media Studies, or related field
• 1-3 years of experience in social media handling or digital marketing
• Freshers with strong internships and practical exposure may also be considered

Skills & Competencies

• Strong written and verbal communication skills
• Creative thinking with an eye for branding and aesthetics
• Basic understanding of digital marketing, branding, and social media algorithms
• Familiarity with tools such as Meta Business Suite, LinkedIn Analytics, Canva, etc.
• Ability to multitask and work in a fast-paced environment