Social Media Executive

About This Position

• Social Media Strategy & Planning
• Develop and execute social media strategies tailored for tech audiences across platforms like LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
• Stay updated on the latest trends in technology, IT services, SaaS, and digital marketing to ensure content relevance.
• Research competitors and industry leaders to refine strategy and identify growth opportunities.
• Tech Content Creation
• Conceptualize, create, and manage tech-related content, such as: Technology news, updates, Industry news, Tech tips, tutorials, explainers, Developer stories, Infographics, reels, and short-form videos, etc.
• Collaborate with designers and internal tech teams to produce high-quality video and written content.
• Build monthly content calendars aligned with campaigns and company goals.
• Community Engagement
• Engage with followers, respond to comments and messages, and initiate meaningful conversations within the tech community.
• Run polls, discussions and interactive content to increase engagement.
• Monitor brand sentiment and maintain a positive online reputation.
• Analytics & Reporting
• Track key social media metrics such as engagement rate, reach, CTR, impressions, and follower growth.
• Prepare weekly/monthly performance reports with actionable insights.
• Monitor and analyze competitor performance and new digital trends.
• Tools & Technologies
• Proficiency in social media tools such as LinkedIn, Instagram, X, Facebook, YouTube Studio, Threads, etc.
• Familiarity with analytics tools like Meta Insights, LinkedIn Analytics, Google Analytics, etc.
• Ability to use design and editing tools such as Canva, Adobe Suite, Figma, and basic video editing software.
  

You Need To Have

• 13 years of experience managing social media accounts (preferably for a tech brand, IT company).
• Proven track record of growing social media presence and increasing engagement.
• Strong understanding of the tech landscape, emerging technologies, and IT industry terminology.
• Excellent written and verbal communication skills with the ability to simplify complex tech concepts.
• Creative storytelling abilities and a passion for technology-driven content.
• Ability to manage multiple projects, work under deadlines, and adapt quickly to trends.
• Strong attention to detail and a data-driven mindset.
• Passion for innovation and a deep understanding of audience behavior across social platforms.