Social Media Executive

Squareboat

0 - 2 years

1 - 4 Lacs

gurugram

Posted:4 days ago| Platform:

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Skills Required

digital marketing digital video editing linkedin instagram media media strategy research content creation editing marketing twitter adobe suite campaigns figma writing content writing google analytics conceptualization communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and execute social media strategies tailored for tech audiences across platforms like LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
Stay updated on the latest trends in technology, IT services, SaaS, and digital marketing to ensure content relevance.
Research competitors and industry leaders to refine strategy and identify growth opportunities.
Conceptualize, create, and manage tech-related content, such as technology news, updates, industry news, tech tips, tutorials, explainers, developer stories, infographics, reels, and short-form videos.
Collaborate with designers and internal tech teams to produce high-quality video and written content.
Build monthly content calendars aligned with campaigns and company goals.
Engage with followers, respond to comments and messages, and initiate meaningful conversations within the tech community.
Run polls, discussions, and interactive content to increase engagement, while monitoring brand sentiment and maintaining a positive online reputation.
Track key social media metrics such as engagement rate, reach, CTR, impressions, and follower growth, preparing weekly/monthly performance reports with actionable insights.
Monitor and analyze competitor performance and new digital trends, using proficiency in social media tools such as LinkedIn, Instagram, X, Facebook, YouTube Studio, Threads, etc., and familiarity with analytics tools like Meta Insights, LinkedIn Analytics, Google Analytics.
Utilize design and editing tools such as Canva, Adobe Suite, Figma, and basic video editing software.

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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