Social Media Executive

Job Title: Social Media Executive Location: New Horizon College, Kasturinagar / New Horizon Gurukul Department: Marketing and Branding Employment Type: Full-Time Experience: 1-2 years (preferred) Job Overview: We are seeking a dynamic, creative, and detail-oriented Social Media Executive to join our team. The ideal candidate will be responsible for managing and growing our brand’s social media presence across multiple platforms. This role is perfect for someone who enjoys crafting compelling content, shooting engaging videos, capturing moments through photography, and has a strong eye for design. Key Responsibilities: Social Media Management: Plan, schedule, and publish content across all major platforms (Instagram, Facebook, Twitter/X, LinkedIn, YouTube, etc.) Monitor analytics and engagement metrics to optimize performance Respond to comments, messages, and audience interactions in a timely and professional manner Content Creation: Develop original, creative content (text, images, videos) aligned with brand tone and objectives Write engaging captions, post copy, and short-form blog-style updates for different platforms Brainstorm content ideas for campaigns, events, and promotions Photography & Videography: Capture high-quality photos and videos during events, campus activities, student interactions, etc. Record video interviews, reels, behind-the-scenes clips, and promotional content Ensure proper framing, lighting, and sound for all visual content Video & Image Editing: Edit short videos using tools like Adobe Premiere Pro, Final Cut Pro, CapCut, or similar Perform basic color correction, trimming, transitions, and subtitles Edit images and create social media graphics using tools like Canva, Photoshop, or Illustrator Design: Create basic posters, infographics, stories, and highlight covers using brand guidelines Collaborate with the design and marketing team to develop campaign creatives Event Coverage & On-Ground Execution: Attend and cover live events, fests, and campaigns Capture real-time moments for stories and reels Coordinate with different departments for content planning and execution Requirements: Bachelor's degree in any stream 1+ years of experience managing social media platforms Proficiency in video and photo editing tools (Adobe Suite, Canva, CapCut, etc.) Strong communication and creative writing skills Knowledge of social media trends, best practices, and platform algorithms Ability to work independently and meet deadlines Passion for digital storytelling and content creation Nice-to-Have: Familiarity with scheduling tools like Buffer, Later, or Meta Business Suite Basic knowledge of SEO and content performance tracking Experience in running paid social campaigns is a bonus What We Offer: A dynamic and creative work environment Opportunities to work on high-impact campaigns and live events Growth and learning in the evolving digital media landscape A platform to showcase your creativity and ideas Job Types: Full-time, Permanent Pay: From ₹30,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person