Social Media Executive

About the Role

We are looking for a creative and performance-driven Social Media Executive to manage and grow our brand presence across digital platforms. The role focuses on content execution, audience engagement, and basic performance tracking, aligned with overall marketing objectives.

Key ResponsibilitiesContent & Platform Management

• Manage daily posting and scheduling on platforms such as Instagram, Facebook, YouTube, and LinkedIn
• Create captions, reels briefs, stories, and post descriptions aligned with brand tone
• Coordinate with designers, videographers, and marketing team for content execution

Engagement & Community Building

• Respond to comments, messages, and inquiries in a timely and professional manner
• Monitor brand mentions and engage with relevant pages, influencers, and communities
• Build audience interaction through polls, Q&As, and interactive content

Campaign Execution

• Execute social media campaigns for product launches, offers, events, and brand activities
• Support influencer collaborations and local digital partnerships
• Ensure consistency in branding, messaging, and visuals across platforms

Analytics & Reporting

• Track basic metrics such as reach, engagement, follower growth, and post performance
• Prepare weekly and monthly performance reports
• Suggest improvements based on insights and trends

Trend & Market Awareness

• Stay updated with social media trends, platform updates, and content formats
• Analyze competitor social media activity and suggest content ideas

Desired Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, or related field (preferred)
• 1–3 years of experience in social media handling or digital marketing
• Strong understanding of Instagram Reels, Stories, and short-form video content
• Good copywriting skills in English and Hinglish (Hindi knowledge is a plus)
• Basic knowledge of tools like Meta Business Suite, Canva, or similar
• Creative mindset with strong execution discipline

What We Offer

• Opportunity to work on brand-building projects
• Growth-oriented environment with learning exposure
• Competitive salary as per experience
• Supportive team and structured workflow

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Work Location: In person