Social Media Executive

A social media executive is a professional responsible for planning, executing, and monitoring an organisation’s social media strategy across various platforms. Social media managers aim to increase brand awareness, improve customer engagement, and drive website traffic by creating and publishing engaging content, growing social media communities, and tracking social media metrics. They also create and manage paid social media advertising campaigns and implement social media crisis management plans to respond to negative comments in a manner that protects the company’s reputation. A social media manager seeks to create and maintain a consistent and effective social media presence for the organisation that aligns with its brand voice. Social Media Manager Skills And Qualifications A social media manager needs a variety of skills and qualifications to ensure that they are able to effectively drive their company’s social media strategy in a challenging and dynamic environment. Here are some of the skills required by a social media manager to succeed in their role: Extensive knowledge of social media platforms and best practices Excellent written and verbal communication skills Robust organisational and multi-tasking skills Ability to craft engaging content Nuanced understanding of the latest social media trends Ability to create effective social media marketing strategies and campaigns Social Media Manager Experience Requirements While experience requirements for a social media manager may differ depending on the organisation, generally, a minimum of 2-3 years of experience in social media management is preferred. However, entry-level social media manager positions may require less experience and provide on-the-job training. A social media manager should have experience in creating and managing social media campaigns, crafting engaging content, analysing KPIs, and engaging with social media communities. Depending on the company’s needs, a social media manager may also need experience with specific social media platforms and tools such as Facebook, Instagram, etc. Social Media Manager Education And Training Requirements A social media manager position often requires a bachelor’s degree in communications, marketing, or a related field. However, some organisations might consider candidates with a degree in a different field as long as they have the relevant expertise and experience. Organisations may also require their social media manager candidates to have certifications like Hootsuite, Google Analytics, Facebook Blueprint, etc. Job Types: Full-time, Permanent, Fresher, Internship Contract length: 3 months Pay: ₹10,000.00 - ₹17,000.00 per month Benefits: Paid sick time Provident Fund Schedule: Day shift Morning shift Supplemental Pay: Commission pay Overtime pay Performance bonus Shift allowance Yearly bonus Ability to commute/relocate: Amritsar, Punjab: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred)