Social Media Executive

Social Media Executive

Key Responsibilities

1. Social Media Management

• Plan, create, schedule, and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, Pinterest, etc.)
• Maintain brand consistency and ensure all content aligns with company guidelines.
• Manage daily posting calendar and optimize posting times.

2. Content Creation & Strategy

• Develop visually appealing posts, reels, stories, and short videos.
• Work closely with the design and marketing team to plan content themes and campaigns.
• Write compelling captions, hashtags, and social copy to increase engagement.

3. Community Engagement

• Respond to comments, messages, and customer queries professionally and promptly.
• Increase followers and engagement through organic and paid strategies.
• Build strong communities and positive brand interactions.

4. Analytics & Reporting

• Track performance of all posts and campaigns using tools like Meta Business Suite, Google Analytics, LinkedIn Analytics, etc.
• Prepare weekly/monthly reports with insights and improvement suggestions.
• Optimize content based on analytics and industry trends.

5. Campaign Management

• Assist in running paid ads and promotional campaigns.
• Coordinate influencer marketing campaigns and brand collaborations.
• Contribute ideas for viral content and growth hacks.

6. Trend Awareness

• Stay updated with the latest social media trends, algorithms, formats, and tools.
• Identify new opportunities for brand visibility and engagement.

Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Media Studies, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Strong understanding of social media algorithms and analytics tools.
• Creative mindset with excellent communication and copywriting skills.
• Ability to create basic graphics and video edits (Canva, CapCut, or similar tools).
• Knowledge of paid advertising (Meta Ads, Google Ads) is a plus.

Key Attributes

• Creativity & storytelling ability
• Quick decision-making
• Attention to detail
• Ability to work independently and as part of a team
• Strong time-management skills