Social Media & Digital Marketing Executive

• Develop and implement comprehensive social media and digital marketing strategies that align with the company's overall marketing goals
  
• Create, curate, and publish engaging content across social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  
• Manage social media accounts, monitor conversations, and respond to comments and messages
  
• Monitor and analyze performance metrics (impressions, reach, engagement, etc.) to identify trends and opportunities for improvement
  
• Implement and manage paid social media advertising campaigns to drive traffic and leads
  
• Collaborate with internal teams to ensure brand consistency and alignment across all marketing channels
  
• Stay up-to-date with industry trends and emerging technologies in social media and digital marketing
  
• Research and analyze competitor marketing strategies and industry best practices
  
• Monitor and report on social media and digital marketing performance to stakeholders and management
  
• Assist in the creation and execution of email marketing campaigns and lead generation initiatives

Requirements

• Bachelor's degree in marketing, communications, or related field
  
• 2-3 years of experience in social media and digital marketing
  
• Proficient in social media management tools and analytics platforms (Hootsuite, Sprout Social, Google Analytics, etc.)
  
• Knowledge of social media advertising platforms (Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.)
  
• Excellent written and verbal communication skills
  
• Strong organizational skills and attention to detail
  
• Ability to work independently and collaboratively in a fast-paced environment
  
• Creative problem solver with a passion for digital marketing and social media