Key Responsibilities Social Media Execution & Management
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Manage day-to-day posting and scheduling across priority platforms, including:
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Execute weekly and monthly social media calendars aligned with:
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Demand generation campaigns
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Events and sponsorships
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Product launches and feature updates
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Executive and thought leadership content
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Ensure consistent brand voice, tone, and messaging aligned with ClinicMind s positioning: One Platform. One Growth Engine.
Content Amplification & Cross-Functional Collaboration
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Repurpose approved content into social-first formats, including:
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Blogs and articles
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Webinars and podcasts
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Case studies and customer success stories
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Events, press releases, and product announcements
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Support amplification of:
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Executive thought leadership (CEO, CGSO, product and clinical leaders)
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Partner and affiliate content
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Client wins, testimonials, and company milestones
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Collaborate closely with:
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Content Marketing
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Events and Partnerships/Affiliates
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Sales (for visibility, enablement, and alignment with pipeline priorities)
Engagement & Community Management
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Monitor comments, messages, and engagement across platforms; respond directly or route appropriately
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Actively engage with:
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Proactively identify opportunities for tagging, cross-promotion, and increased visibility
Performance Tracking & Optimization
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Track and report on key social media KPIs, including:
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Engagement rate
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Follower growth (quality and relevance over volume)
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Traffic to website and campaign landing pages
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Campaign- and event-specific performance
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Support marketing attribution by applying proper UTM tagging in coordination with Marketing Operations
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Provide insights on content formats, topics, and channels that drive the strongest engagement and downstream impact
Required Qualifications
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2+ years of experience managing social media for B2B companies (required)
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Experience in healthcare, SaaS, or professional services environments (strongly preferred)
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Strong understanding of LinkedIn as a B2B growth and thought leadership channel
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Experience using social media scheduling and management tools (e. g. , GoHighLevel or similar)
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Excellent written communication skills with strong attention to tone, clarity, and brand alignment
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Ability to execute within structured workflows, calendars, and deadlines
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Advanced Canva editing and design skills
Preferred Qualifications
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Experience supporting demand generation or revenue-focused marketing teams
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Familiarity with healthcare, behavioral health, chiropractic, or practice management audiences
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Experience promoting events and executing post-event amplification strategies
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Basic understanding of UTM tracking and marketing attribution
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Comfort operating in fast-paced, scaling organizations
What Success Looks Like in This Role
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Social media clearly supports and does not distract from pipeline and revenue goals
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Consistent, on-brand execution with minimal rework
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Strong engagement from the right audience (owners, executives, decision-makers)
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Reliable posting cadence aligned with campaigns, events, and launches
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Clear reporting and actionable insights that inform future content and campaign strategy
