Social Media Content Lead & Strategist

ARULA for Autism – Social Media Content Lead & Strategist

Location: Matunga & CBD Belapur, Navi Mumbai (On-Site / Hybrid flexible)
Company: ARULA for Autism (Ed-Tech & Therapy Division of MRHSSPL)

ARULA for Autism is a globally recognized, parent-led therapy initiative for neurodivergent children, conceptualized by Speech & Language Therapist Mayuri Ramdasi. We are transforming homes into powerful therapy ecosystems by empowering parents with structured, research-backed guidance. Serving families across 15+ countries, we are scaling our digital brand presence to reach and engage more families worldwide, with Instagram as a major engagement and growth channel.

Position Overview

We’re looking for a driven and creative Social Media Content Lead & Strategist to grow ARULA’s digital presence, particularly on Instagram. This role involves content strategy, daily content creation, and visual storytelling to increase follower base, engagement, and inbound inquiries.

Key Responsibilities

• Develop and execute social media content strategies across Instagram and other platforms.
• Design and edit daily content including:
• Static posts
• Reels
• Carousels
• Stories
• Build content to support blogs, landing pages, YouTube, and marketing funnels.
• Ensure consistency in visual identity across all content formats.
• Assist during shoots with the Founder and ARULA therapists (on-site as needed).
• Monitor and optimize content for improved:
• Follower growth
• Inbound DMs
• Website traffic via profile links
• Participate in brainstorming and content strategy with the brand and marketing teams.
• Stay updated on social media trends, visual storytelling, and growth tactics.

Skill Set Required

• Proficiency in: Canva, Adobe Express, Figma (design); VN, InShot, CapCut (video).
• Strong eye for visual storytelling, typography, layout, and Instagram trends.
• Comfortable assisting with shoots and content direction (preferred but not mandatory).
• Ability to deliver high-quality content on tight timelines and manage daily deliverables.
• Passion for digital branding and content growth strategy.

Who Can Apply

• BMS, MBA (Marketing), BA, or MA students.
• Individuals with experience or portfolio in design, video, or content creation.
• Based in or near Matunga, Mumbai (preferred for shoot assistance).

Work Model & Timing

• 7-day weekly engagement (daily stories and deliverables).
• Mode: On-site, hybrid, or remote depending on deliverables and shoot schedule.
• Flexible timing: 9:00 AM–6:00 PM or 10:00 AM–7:00 PM as needed for key campaigns.

Compensation & Benefits

• Base Stipend: TBD
• Bonus: Performance-based
• Extension Opportunity: Possible extension with appraised pay based on performance
• Hands-on exposure to Instagram-based performance marketing
• Portfolio-worthy branding work under a fast-growing, impact-driven start-up
• Direct mentorship from ARULA core team
• Internship/project certificate, Letter of Recommendation, and potential conversion to appraised/full-time role

How to Apply

Send your resume, brief note about your interest, and (if available) portfolio links to:
Email: coo@arulaforautism.com
Subject Line: Social Media Content Lead & Strategist – [Your Full Name]

Job Types: Full-time, Permanent, Fresher

Pay: From ₹15,000.00 per month

Application Question(s):

• Instagram is not just a social media app, but a powerful business machine. Do you agree? Justify your stance.
• Whose Instagram page (Individual or Brand) do you admire and inspire from the most? Why so?
• Explore the Instagram page of @arulaforautism. List 5 Red Flags as per your creative judgement.

Work Location: In person