Social Media & Branding

Bachelor in English, Journalism, Marketing, Communications, or related field Experience 2+ Years Position Overview We are seeking a creative and detail-oriented Content Writer to join our Marketing Team. The ideal candidate will be responsible for developing compelling, informative, and engaging content tailored to the solar energy industry. This role supports brand positioning, product education, lead generation, and digital marketing efforts to help promote our solar modules and solutions. Key Responsibilities: Content Creation Develop original content for blogs, articles, white papers, brochures, email campaigns, website pages, product descriptions, and case studies. Create content around solar technologies, sustainability, renewable energy trends, and company innovations. SEO & Digital Marketing Support Optimize content using SEO best practices to improve organic traffic. Collaborate with the digital marketing team to align content with keywords and campaign goals. Marketing Collateral Assist in creating compelling marketing material such as product datasheets, presentations, FAQs, and internal communications. Write scripts for product videos, social media reels, and client presentations. Social Media & Branding Draft engaging social media posts and captions across platforms like LinkedIn, Twitter, Instagram, and YouTube. Help maintain brand tone, consistency, and messaging across all content. Industry Research Stay updated with solar industry trends, regulatory updates, and competitors to produce relevant and timely content. Conduct interviews with internal teams (engineering, sales, R&D) for insights. Editing & Proofreading Proofread and edit content for grammar, clarity, and accuracy before publication. Ensure all content aligns with brand voice and marketing strategy. Key Skills & Qualifications: Bachelor s degree in English, Journalism, Marketing, Communications, or related field 2+ years of experience in content writing, preferably in the solar/renewable energy or manufacturing sector Excellent command of English both written and verbal Understanding of SEO, keyword research, and content marketing principles Familiarity with digital tools such as WordPress, Google Analytics, SEMrush, Mailchimp, or similar Strong attention to detail, creativity, and ability to simplify technical concepts Ability to work independently and meet deadlines in a fast-paced environment Preferred (Not Mandatory): Experience in solar energy, clean tech, or B2B industrial marketing Basic knowledge of graphic design tools like Canva, Photoshop, or Illustrator Understanding of technical terminologies related to solar modules, photovoltaic systems, and manufacturing processes