Social Media Associate

RAFIKI MARKETING: SOCIAL MEDIA ASSOCIATE

Job Title: Social Media Associate Location: Mumbai (In-office, Full-time)

Experience: 1-2 years

Preferred: Experience with entertainment or Bollywood brands (not mandatory), MUMBAI BASED CANDIDATES APPLY ONLY PLEASE.

About Rafi ki

Rafiki is a customer-centric performance marketing and social media agency that blends strategy, storytelling, and scale. We craft full-funnel campaigns that build brand love and drive measurable results. From Baskin Robbins and Belgian Waffl e Co. to TajSATS and more, our clients span across F&B, fashion, wellness, luxury, and entertainment — both in India and globally.

Whether it’s launching a new brand identity on Instagram or optimising digital ad campaigns for conversions, we help brands grow with insight, creativity, and intention.

The Role

We’re looking for a Social Media Associate with 12–18 months of experience who’s passionate about culture, content, and crafting brand voices that resonate. If you know your way around Instagram Reels,

RAFIKI MARKETING: SOCIAL MEDIA ASSOCIATE

obsess over Bollywood, and want to build strategies that are both thumb-stopping and effective, we’d love to meet you.

This role is ideal for someone who’s worked with content or social teams (agency or brand side) and is looking to deepen their skillset in strategy, content

Responsibilities

As a Social Media Associate at Rafiki, you will:

● Build tailored content strategies for Instagram with a sharp focus on Reels and storytelling

● Defi ne tone of voice, visual direction, and content themes for diverse clients

● Co-create monthly content calendars in collaboration with designers and video editors

● Conceptualise and execute campaigns aligned with business and brand goals

● Analyse performance to extract insights and continuously evolve creative strategy

● Track trends in pop culture and Bollywood that can be adapted for client brands

● Maintain strong communication with internal teams and client stakeholders

What We’re Looking For

RAFIKI MARKETING: SOCIAL MEDIA ASSOCIATE

● 12–18 months of professional social media experience

● A deep interest in Bollywood, celebrity culture, and internet trends

● Prior work (or strong interest) in entertainment

● Strong copy and storytelling skills for short-form content

● Comfort working with designers and editors to bring ideas to life

● Experience in writing content in Hindi is a big plus

● In-Depth knowledge of Instagram

● Great time management and the ability to work across clients with agility

● Proactive mindset with a hunger to learn, iterate, and grow

Bonus Points If You Have

● Created or managed impactful social media campaigns for brands

● A good eye for design aesthetics and video formats

What You'll Love About Us

● An exciting, fast-paced environment where ideas matter

● Opportunity to work on legacy and challenger brands

● A growing team that values autonomy, collaboration, and experimentation

● Office space that’s buzzing with creativity (and caffeine)

How to apply?

E-mail your resume and cover letter to [email protected]

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

Expected Start Date: 05/08/2025