Social Media and Website Specialist

Social Media and Website Specialist

Role Overview

We are seeking an experienced social media & Brand Manager to lead our digital presence, oversee content marketing, and drive business impact through high-performing online channels. This role will be responsible for strategic planning, content execution, website management, SEO, CRM automation, influencer collaborations, and cross-functional alignment across Product, Community Development, Sales, HR, and Tech teams.

The candidate will play a critical role in ensuring all digital touchpoints are optimised, all tools and APIs supporting marketing are effectively implemented, and all communication meets business objectives. The role demands strong stakeholder managementclear briefs, structured timelines, and seamless collaboration—to deliver measurable outcomes across digital channels.

Key Responsibilities

1. Social Media Strategy & Execution (40%)

- Develop and implement platform-wise social media strategies across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and emerging platforms.

- Lead content planning, creation, publishing, and performance tracking.

- Own community building (follower growth) and engagement.

- Analyse platform insights to optimise content strategies.

- Oversee influencer marketing from scouting to performance measurement.

- Conduct competitor benchmarking and research.

2. Website, SEO & UI/UX Management (30%)

- Oversee website content updates and maintenance.

- Improve UI/UX and user journeys.

- Drive SEO initiatives to boost organic traffic and rankings.

- Collaborate with internal & external IT & tech teams

- Conduct competitor benchmarking and research.

3. CRM, Automation & Performance Marketing Integration (30%)

- Manage CRM communication across email, WhatsApp, and SMS.

- Build automated customer journeys and retention programs.

- Ensure CRM workflows support lead nurturing and cross-sell conversions.

- Collaborate with performance marketing teams for aligned communication.

Cross-Functional Collaboration

- Work closely with Product, HR, Community Development, and Sales teams to support product launches, event coverage, creative development, and shoot requirements.

- Collaborate with tech teams to implement relevant tools, integrations, and APIs that support marketing initiatives, enhance data flow, and improve overall digital efficiency.

- Strong stakeholder management: ability to create clear, detailed briefs, set realistic timelines, coordinate across departments, and ensure seamless communication with internal and external teams.

- Ensure all brand and marketing assets delivered align with stakeholder needs and business objectives.

Content Marketing & Brand Storytelling

- Lead content strategy and calendar across owned channels.

- Ensure consistent, engaging brand communication.

- Collaborate with creatives to produce high-quality content.

- Conduct R&D to keep content innovative and relevant.

Key KPIs

- Social media follower growth and engagement rate

- Website traffic (organic, overall)

- Lead generation volume

- Revenue contribution from digital channels

- CRM engagement, open rates, CTR, conversions

- Influencer campaign ROI

Requirements

- Bachelor’s degree in marketing, Communications, Media Studies, or related field.

- 5+ years of experience in social/brand/digital marketing.

- Strong understanding of SEO, UI/UX, CRM tools, automation platforms.

- Proven ability to drive measurable outcomes.

- Strong communication and analytical skills.

- Ability to multitask and manage timelines.

- Preferred Skills

- Experience in high-growth or consumer industries.

- Familiarity with marketing automation tools.

- Understanding of paid media channels.

- Creative eye for visual content and brand campaigns.