Social Media and Community Lead

Job Description

Key Responsibilities: Manage social media presence: Oversee all social media channels (Instagram, Facebook, Twitter, etc.), curating engaging content and growing our follower base. Develop content strategies for engagement and virality: Create content that resonates with our target audience, leveraging strong hooks and trends to drive organic reach. Foster and grow the community: Build and manage an active online community, engaging with users, responding to comments, and creating a supportive, positive space for members. Create and manage content calendar: Develop a content calendar that aligns with marketing goals, special initiatives, and seasonal trends. Collaborate with marketing and brand teams: Ensure social media and community efforts align with the ventures overarching brand strategy and messaging. Be the face for expert and user interviews: Represent the venture on videohosting interviews, creating reels, and participating in community stories. Be comfortable in front of the camera and able to bring energy and authenticity. Measure and report on success: Track social media and community metrics to measure the effectiveness of campaigns and improve engagement strategies. Qualifications: Proven experience managing social media profiles for a company, ideally in health, wellness, or related industries. Experience building and managing online communities, with a strong understanding of how to engage users and foster relationships. A good eye for content that captures attention and drives engagement, with a focus on virality. Strong copywriting and content creation skills. Ability to thrive in a fast-paced, startup environment, with a creative and proactive mindset.