Social content executive

Job Title: Social Content Executive

Location: Delhi

Brand : Baraat Catering & Canvas Farms

Industry :Hospitality / Catering / Events

We’re looking for a creative and proactive *Social Content Executive* to drive digital content, storytelling and social presence for Baraat Catering and Canvas Farms. The role is for someone who eats-sleeps-breathes content — from reels to behind-the-scenes shots, and loves experimenting with fresh ideas, trends and formats.

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### *Key Responsibilities*

*Content Creation & Strategy*

* Plan, ideate & create social media content across Instagram, YouTube, LinkedIn & other platforms.

* Work with the marketing team to conceptualize content around food, events, weddings, behind-the-scenes, chefs, menus, and brand stories.

* Develop monthly content calendars and ensure consistent posting.

*Reels & Video*

* Shoot short-form videos at events, kitchen, food prep, property, team interactions.

* Edit reels & videos using tools like CapCut/Premiere/Final Cut.

* Stay updated on reel trends, audio, hashtags & viral formats.

*Photography*

* Capture event moments, food styling shots & ambience for social media.

* Coordinate with photographers/videographers when required.

*Brand Communication*

* Write engaging captions, hooks, micro-stories & pitch ideas.

* Maintain brand tonality & visual identity.

*Community + Social Engagement*

* Respond to comments, DMs, queries.

* Coordinate influencer collaborations, content shoots & UGC.

*Analytics & Performance*

* Track growth, insights, reels performance & weekly reporting.

* Suggest new formats based on trends & data.

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*Skills Required*

* Strong sense of design, storytelling & aesthetics.

* Proficiency in Canva/Adobe/CapCut (or similar editing tools).

* Understanding of social media algorithms & growth hacks.

* Basic photography + video shooting skills.

* Creativity, initiative & willingness to experiment.

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*Who Will Fit Best*

* Creative thinker with love for food, events & hospitality.

* Comfortable being on-ground during events & shoots.

* Someone who enjoys fast-paced environments & deadlines.

* A doer, not just an idea person.

*Experience*

* 1–3 years in social media/content creation (Hospitality/Events/F&B preferred but not mandatory).

* Freshers with strong portfolio can apply.

Job Type: Full-time

Pay: ₹45,932.18 - ₹50,563.52 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time
• Paid time off

Work Location: In person