Smo Manager

Key Responsibilities:

• Develop and execute comprehensive social media optimization strategies to boost brand awareness, audience engagement, and website traffic.
• Manage and oversee company social media accounts across platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others.
• Create and curate engaging, shareable content (text, images, videos, infographics) aligned with brand tone and target audience.
• Plan and schedule posts in coordination with content calendars and marketing campaigns to ensure consistency.
• Monitor online community interactions and respond to comments, messages, and mentions in a timely, professional manner.
• Launch and optimize paid social media campaigns using tools such as Facebook Ads Manager and LinkedIn Ads.
• Collaborate with graphic designers and content creators to develop compelling visual and written content.
• Analyze performance metrics such as engagement rates, CTR, conversions, and audience growth.
• Prepare and present regular performance reports and actionable insights to stakeholders.
• Stay updated with social media algorithm changes, industry trends, and emerging tools or technologies.
• Manage relationships with influencers, social media vendors, and external marketing agencies.
• Conduct competitor analysis to identify opportunities and improve strategy positioning.
• Ensure compliance with legal guidelines and platform-specific advertising policies.
• Work with internal teams including marketing, PR, and customer support to align social efforts with business goals.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's is a plus).
• Proven experience as an SMO Manager or similar role, with a demonstrated record of growing and managing social channels.
• In-depth knowledge of major social media platforms and their management tools.
• Proficiency in content creation, basic graphic design, and video editing.
• Analytical thinking with the ability to draw insights from data and make strategic decisions.
• Strong written and verbal communication skills.
• Experience managing multiple social media campaigns and platforms simultaneously.
• Collaborative mindset and ability to work effectively with cross-functional teams.
• Eagerness to learn and adapt to the fast-changing social media landscape.
• Experience with paid social media advertising is a plus.