Site Merchandiser

Key Responsibilities:

1. Product Presentation:

• Curate and display products effectively on the website to drive customer engagement.
• Ensure products are well-represented through clear imagery, detailed descriptions, and optimized navigation.
• Regularly update and refresh product listings to maintain a visually appealing and relevant online store.

1. Sales Performance:

• Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement.
• Implement merchandising strategies to maximize conversion rates and overall sales performance.
• Continuously monitor product performance, adjusting strategies to drive sales and profitability.

1. Content Management:

• Work with the content team to ensure product descriptions, images, videos, and other related content are accurate, engaging, and SEO-optimized.
• Manage and update the site's product catalogs and promotions.
• Ensure that all product information is consistent across all touchpoints, including the website, social media, and email campaigns.

1. User Experience:

• Ensure seamless site navigation and customer journeys to provide an intuitive and enjoyable shopping experience.
• Identify pain points in the user experience and work with the UX/UI team to address issues and improve the shopping process.
• Conduct A/B testing and data analysis to continuously improve site usability and conversion.

1. Competitor Analysis:

• Monitor and analyze competitors merchandising strategies, product offerings, pricing, and promotions.
• Identify trends and insights to develop competitive merchandising strategies.
• Stay updated with industry best practices and apply them to the site merchandising strategy.

1. Product Bundles:

• Create and promote product bundles to increase average order value and cross-sell opportunities.
• Identify and curate relevant products for bundling, based on customer preferences and sales trends.
• Work closely with the marketing team to develop promotional campaigns around product bundles.

Qualifications & Skills:

• Master's degree

  in Business, Marketing, ECommerce, or a related field.

• 3+ years

  of experience in eCommerce merchandising, preferably in an online retail environment.
• Strong

  analytical skills

  , with the ability to use data to drive decision-making.
• Excellent understanding of

  UX/UI principles

  and how they affect the online shopping experience.

• Proficiency with web analytics tools

  (e.g., Google Analytics) and conversion optimization techniques.
• Proficient in

  content management systems (CMS)

  and

  eCommerce platforms

  (Shopify, Magento, etc.).
• Familiarity with

  A/B testing tools

  , web analytics (Google Analytics, etc.), and conversion optimization.
• Strong

  communication skills

  , with the ability to work cross-functionally with different teams.
• Ability to work cross-functionally with

  Buying, Marketing, IT

  , and other internal teams to achieve merchandising and sales goals.