Shopper Marketing Manager - Ecommerce - Bangalore

Performance Marketing

Objective of the Role

Performance Marketing Specialist

Key Responsibilities

Quick Commerce & Paid Media

• Plan, execute, and optimize paid campaigns across

  Blinkit, Zepto, Instamart, BigBasket Now

  , etc.
• Collaborate with platform category teams for visibility tie-ups, keyword bidding, banners, and sampling.
  
• Track and optimize key performance metrics:

  ACoS, ROAS, CTR, and conversion rates

  .

SEO & Discoverability

• Conduct keyword research and implement

  on-page SEO

  across brand pages and D2C site.
• Improve visibility for

  branded and generic queries

  across web and q-commerce search bars.

Analytics & Reporting

• Build dashboards using

  GA, Meta Ads, Excel, and platform insights

  .
• Present weekly/monthly campaign reports with results, learnings, and recommendations.
  

What Were Looking For

• Experience:

  35 years in digital/performance marketing (FMCG, D2C, or snacking preferred).

• Mandatory:

  Prior hands-on experience with

  quick commerce platforms

  and campaign tools.
• Strong knowledge of

  SEO fundamentals

  and

  paid media strategies

  .
• Highly analytical with proven ability to optimize campaigns.
  
• Creative thinker with

  strong ownership and execution capabilities

  .

Key Strengths

• Platform Expertise:

  Deep understanding of q-commerce dashboards, ad placements, and campaign mechanics.

• Data-Driven Decision Making:

  Skilled at analyzing performance metrics and deriving insights.

• Speed & Agility:

  Ability to act fast, launch faster, and pivot strategies real-time.

• Commercial Acumen:

  Knowledge of trade margins, promo spends, and ROI-focused decisions.

• Creative + Analytical Balance:

  Combine innovative ideas with measurable outcomes.

• Cross-functional Collaboration:

  Work closely with category, sales, creative, and supply chain teams.

• Digital Merchandising:

  Eye for impactful product listings (thumbnails, descriptions, etc.).

• Customer-First Approach:

  Intuitive grasp of

  urban snacking behavior

  and

  impulse buying triggers

  .

Location: