SF Marketing Cloud

Role & responsibilities

Build and maintain Journey Builder workflows, Automation Studio activities, Email Studio campaigns, Mobile Studio, and Cloud Pages. • Create dynamic and personalized content using AMPscript and SSJS. • Write complex queries in SQL to support automation, segmentation, and data transformation within SFMC. • Implement marketing data models and manage Contact Builder / Data Extensions. • Integrate SFMC with Salesforce CRM and other external systems using APIs and connectors. • Ensure email deliverability, compliance, and industry best practices (IP warming, CAN-SPAM, GDPR, etc.). • Monitor campaign performance and provide actionable insights through reports and analytics. • Work closely with Marketing, Sales, and Product Teams to translate business goals into technical solutions. • Maintain platform documentation, reusable assets, and scalable SFMC modules. Required Skills & Experience • 4+ years of hands-on experience in Salesforce Marketing Cloud development and administration. • Proficiency in: o Journey Builder, Automation Studio, Email Studio, C loud Pages o AMPscript, SSJS o SQL & Relational Data Models o REST/SOAP APIs and real-time integrations. o Knowledge of Pardot o Deep knowledge of Salesforce Sales/ Service/ Marketing cloud Platform o Proficiency in LWC, Apex, Salesforce Lightning and Visualforce • Strong understanding of Customer Segmentation, Personalization, and Lead Nurturing. • Experience working with HTML/CSS, email rendering, and responsive templates. • Ability to troubleshoot platform issues and optimize automation performance. • Strong communication skills and experience working in cross-functional teams.

Preferred (Good to Have) • Salesforce Certifications such as: • Marketing Cloud Developer • Marketing Cloud Email Specialist • Marketing Cloud Administrator • Experience with CDP, Marketing Cloud Intelligence (Datorama), MuleSoft, Postman, or ETL tools.

Preferred candidate profile