Seo Specialist

Job Summary

The SEO Specialist is responsible for improving the companys organic search visibility and driving targeted traffic to websites. This role includes conducting keyword research, optimizing on-page and off-page SEO, analyzing performance data, and implementing strategies to achieve higher search engine rankings.

Key Responsibilities

1. On-Page Optimization

• Perform keyword research using tools (Google Keyword Planner, SEMrush, Ahrefs).
  
• Optimize meta titles, descriptions, headings, URLs, and content.
  
• Improve website structure, internal linking, and user experience.
  
• Ensure proper use of schema markup, structured data, and SEO best practices.
  

2. Off-Page Optimization

• Build high-quality backlinks through white-hat link-building strategies.
  
• Conduct outreach and manage relationships with bloggers and webmasters.
  
• Analyze competitor backlinks and identify opportunities.
  

3. Technical SEO

• Audit websites for crawl errors, indexation issues, page speed, and mobile friendliness.
  
• Work with developers to fix technical issues (XML sitemaps, robots.txt, canonical tags).
  
• Optimize Core Web Vitals and site performance.
  

4. SEO Reporting & Analytics

• Track website performance using Google Analytics, Search Console, and SEO tools.
  
• Monitor keyword rankings, organic traffic, click-through rates, and conversions.
  
• Provide regular reporting with insights and recommendations.
  

5. Content Strategy

• Collaborate with content writers to create SEO-friendly content.
  
• Develop content calendars based on keyword opportunities and search trends.
  
• Optimize existing content to improve rankings and user engagement.
  

6. Competitor & Market Research

• Analyze competitors’ SEO strategies and industry trends.
  
• Identify new opportunities for organic growth.
  

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
  
• Hands-on experience in SEO (on-page, off-page, and technical).
  
• Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc.
  
• Good understanding of Google Search Console, Google Analytics, and keyword research tools.
  
• Knowledge of HTML, CSS, and website architecture (basic level).
  
• Strong analytical skills and ability to interpret data.
  

Preferred Qualifications

• Experience with WordPress, Shopify, or other CMS platforms.
  
• Knowledge of content marketing and copywriting principles.
  
• Understanding of local SEO, Google My Business, and schema markup.
  
• Familiarity with link-building strategies and outreach tools.
  
• Experience with A/B testing and conversion optimization.
  

Soft Skills

• Strong communication and teamwork skills.
  
• Attention to detail and ability to work independently.
  
• Creative thinking with a problem-solving mindset.
  
• Ability to manage multiple projects and deadlines