SEO Specialist

Shiv Group

0 years

1 - 3 Lacs

calcutta

Posted:22 hours ago| Platform: GlassDoor logo

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Skills Required

seo research analysis content mobile report analytics marketing algorithms ranking wordpress shopify cms html css data communication

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Develop and execute SEO strategies aligned with business goals.
Perform keyword research, competitor analysis, and market trends to identify growth opportunities.
Optimize website content, landing pages, and blog posts for higher SERP visibility.
Conduct regular technical SEO audits (crawlability, indexation, site speed, mobile responsiveness).
Build and manage backlink strategies for authority and domain growth.
Track, measure, and report SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
Collaborate with content writers, developers, and marketing teams to ensure SEO best practices are integrated across campaigns.
Stay up to date with Google algorithm updates, SEO trends, and industry best practices.

Requirements

Proven work experience as an SEO Specialist, SEO Analyst, or Digital Marketing Specialist.
Strong knowledge of search engine algorithms, ranking factors, and SEO tools.
Experience with WordPress, Shopify, or other CMS platforms.
Familiarity with HTML, CSS, and basic JavaScript for on-site optimization.
Excellent analytical skills with the ability to interpret data and make actionable recommendations.
Strong written and verbal communication skills.

Job Type: Full-time

Pay: ₹9,230.49 - ₹32,373.89 per month

Benefits:

Flexible schedule

Work Location: In person

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