SEO Specialist

Responsibilities:

• Conduct thorough keyword research to identify growth opportunities and formulate targeted SEO strategies
• Implement on-page SEO best practices to optimize website content, metadata, and internal linking for enhanced search engine visibility and user experience
• Perform routine website audits to detect technical SEO issues and collaborate with the development team for timely solutions
• Utilize Google Analytics (GA4), Google Tag Manager, and Google Search Console alongside other SEO tools to monitor and analyze website performance, providing actionable insights for organic traffic, rankings, and conversions
• Manage off-page SEO activities including link building, content promotion, and influencer outreach to bolster domain authority and drive referral traffic
• Collaborate cross-functionally with content creators, designers, and developers to ensure seamless integration of SEO best practices into all digital marketing initiatives
• Stay abreast of industry trends, algorithm updates, and emerging technologies to identify opportunities and challenges in the SEO landscape proactively

Desired Skills:

• Minimum 5 years of hands-on experience in SEO, demonstrating a proven track record of increasing organic traffic and enhancing search engine rankings
• Strong communication skills with the ability to effectively convey SEO strategies and results to both clients and internal teams
• Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and other essential SEO tools like SEMrush, Moz, and Ahrefs
• Comprehensive understanding of on-page and off-page SEO techniques and best practices
• Analytical mindset with the capability to interpret data, recognize trends, and make data-driven decisions
• Comfortable working in a fast-paced environment, adept at managing multiple projects concurrently while meeting deadlines
• Certifications such as Google Analytics or Google Ads are advantageous
• Having knowledge or experience with PPC campaigns would be a plus