SEO Manager

Job Title: SEO Manager

6 Days Working

Job Summary

• Develop and execute end-to-end SEO strategies (technical, on-page, and off-page) to increase organic traffic and improve SERP rankings for ethnic fashion categories (e.g., sarees, lehengas, kurta sets, etc.)
• Conduct keyword research specific to Indian ethnic fashion trends, festive shopping behavior, regional demand, and occasion-based searches
• Optimize product/category pages, blogs, look books, and landing pages for search engines and shoppers alike
• Collaborate with content and creative teams to develop SEO-friendly product descriptions, meta tags, blog articles, and seasonal campaign pages
• Implement technical SEO audits and ensure site speed, crawlability, structured data, and mobile optimization
• Track and report SEO performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, etc.
• Monitor competitors, industry trends, and algorithm updates; recommend strategies to stay ahead in the fashion retail landscape
• Work with web developers to improve site architecture and navigation aligned with user intent and search demand
• Lead backlinking efforts through influencer/blogger outreach, fashion publications, and PR collaborations
• Optimize for voice search and local SEO (for offline stores)

Qualifications & Skills

• Bachelor degree in Marketing, Communications, IT, or related field
• 4+ years of hands-on SEO experience (in-house or agency)
• Experience optimizing multilingual or regional content (Hindi/Tamil/Telugu/Bengali SEO is a plus)
• Passion for fashion and understanding of Indian traditional wear and seasonal trends
• Strong knowledge of search engine algorithms and ranking factors
• Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Proficiency in HTML, CSS, and JavaScript is a plus
• Understanding of CMS platforms (e.g., WordPress, Shopify, Magento)
• Strong analytical skills and attention to detail
• Excellent verbal and written communication skills
• Ability to manage multiple projects in a fast-paced environment

Preferred Skills

• Experience in eCommerce SEO
• Knowledge of international/multilingual SEO strategies
• Familiarity with CRO, content marketing, and social media integration