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1 - 4 years

3 - 6 Lacs

Posted:11 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

SEO Lead/ Digital Marketing Lead

  • Business Analyst - SEO Job Description
  • Job Title: Business Analyst - SEO
  • Reports to: SEO Manager/Digital Marketing Lead
  • Location: Charni Road, Mumbai
  • Job Type: Full-time

Job Summary:

We are seeking an experienced and dynamic Senior SEO Executive to join our team. The ideal candidate will play a pivotal role in driving our organic growth strategy, improving website visibility, and ensuring our digital assets are optimized for maximum performance. If you are passionate about SEO and thrive in a fast-paced environment, we d love to hear from you.

Key Responsibilities:

Search Engine Optimization (SEO):

  • Develop and execute comprehensive SEO strategies aligned with business objectives.
  • Conduct keyword research to identify high-performing keywords and trends.
  • Optimize website content, meta tags, and on-page elements to improve search rankings.
  • Monitor, analyze, and report on website performance using tools like Google Analytics, Search Console, and other SEO platforms.
  • Content Strategy & Optimization:
  • Collaborate with content creators to develop SEO-friendly content.
  • Perform regular audits of existing content to identify opportunities for optimization.
  • Ensuring content aligns with the latest SEO trends and algorithms.

Technical SEO:

  • Conduct technical audits to identify and resolve issues like broken links, crawl errors, and site speed.
  • Implement structured data (schema markup) to enhance search visibility.
  • Work with developers to ensure SEO best practices are followed in website architecture and coding.
  • Competitor Analysis:
  • Analyze competitor SEO strategies and identify areas for improvement.
  • Stay updated on industry trends and changes in search engine algorithms.
  • Performance Monitoring:
  • Track and report key SEO metrics such as organic traffic, rankings, and conversions.
  • Identify growth opportunities and recommend actionable insights.
  • Team Collaboration:
  • Work closely with cross-functional teams, including developers, designers, and marketers, to ensure seamless execution of SEO initiatives.

Requirements:

  • Education & Experience:
  • Bachelor s degree in marketing, Computer Science, or a related field.
  • Minimum of 1-4 years of proven experience in SEO, preferably in a senior or lead role.
  • Skills & Competencies:
  • Proficient in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and others.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Hands-on experience with website analytics tools like Google Analytics and Google Search Console.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong verbal and written communication skills.
  • Knowledge of HTML, CSS, and JavaScript is a plus.
  • Behavioral Traits:
  • Highly self-motivated and detail oriented.
  • Ability to work independently and as part of a team.
  • Adaptable to changing priorities and deadlines.

MUMBAI BASED CANDIDATES ONLY PREFERRED

Experience Required

Mid-Senior level

Location

Mumbai, Maharashtra, India

Employment Type

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