SEO (Location - Kolkata)

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Job Summary:

Analyst - SEO

You’ll be responsible for end-to-end SEO strategy execution - spanning site audits, keyword research, on-page & off-page recommendations, reporting, and continual technical evaluations.

Key Responsibilities:

• Conduct keyword research with a deep understanding of

  search intent

  , keyword clustering, and content mapping.
• Evaluate and improve

  information architecture

  and

  heading tag structures

  to enhance user journey and SEO value.
• Perform

  technical SEO audits

  , ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
• Implement and troubleshoot

  Meta tags

  ,

  OG tags

  , and structured data (

  Schema markup

  ) across web pages.
• Optimize

  Core Web Vitals

  metrics - LCP, FCP, CLS - to improve site performance and user experience.
• Ensure fast-loading pages by addressing various

  site speed factors

  like image compression, server response time, and script handling.
• Understand and apply best practices around

  sitemap configuration

  , including frequency, priority, and correct formatting.
• Provide

  on-page recommendations

  : keyword-rich content, internal linking, canonicalization, and unique metadata.
• Support content creation by determining ideal

  content length

  , keyword density, semantic relevance, and overall value in line with

  E-E-A-T

  (Experience, Expertise, Authority, Trustworthiness).
• Proactively build and monitor

  backlink strategies

  using ethical link-building techniques.
• Generate and present

  error-free SEO reports

  with insights on rankings, CTR, bounce rate variations, and search performance using tools like

  Google Search Console

  ,

  GA4

  , and

  third-party SEO platforms

  .

Who We’re Looking For:

• 1 - 5 years of hands-on SEO experience, preferably in a digital agency or performance-driven environment.
• Bachelor's degree in Engineering (preferred) or a related field.
• Strong understanding of

  search engine algorithms

  , ranking factors, and

  technical SEO fundamentals

  (404 vs soft 404 errors, crawlability, site speed benchmarks, etc.)
• Practical experience in using SEO tools like

  Ahrefs, SEMrush, Screaming Frog, Moz

  , or equivalent.
• Familiarity with HTML source code to make or suggest improvements for site crawling and indexing.
• Up-to-date with

  Google’s algorithm updates

  and how they impact search visibility and performance.
• Strong analytical skills and data interpretation capabilities.
• Excellent communication skills and a keen attention to detail.
• Passion for learning and staying ahead in SEO trends, tools, and best practices.

Why Join Us?

At Puretech Digital, we’re more than just a workplace. You’ll get hands-on experience across high-impact SEO projects, mentorship from digital veterans, and the opportunity to innovate and grow. If you live and breathe SEO, we want to hear from you.

If you’re someone who understands SEO basics, knows how search works, and is ready to grow with hands-on experience - we’d love to hear from you!